Behind the Bar
All the Bar’s a Stage
When and why did the performance aspect of bartending fall out of fashion? Are contemporary bartenders neglecting an integral responsibility to entertain and engage guests? Joe McCanta, Julio Cabrera, Jack McGarry and Steve Schneider consider the tradition of larger-than-life bartenders who bring an element of performance and bravado to each guest they serve, as well as how the world’s best bars embrace the role of performance for bartenders and how various cultures bring their bar to life. Get inspired to treat the bar as your stage and create memorable experiences for your guests.